The SDA 2025-26
Visual Materials
Project Overview
Alongside Aindriele Lomboy, I served the Student Design Association (SDA) as their Graphic Design Lead. There were many deliverables, short timelines and looming deadlines. Do I even remember everything I was tasked to make? Probably not. Thank goodness there were two of us.
General SDA Materials
Events:
The SDA usually holds mixers and design-related talks. Materials these events require are posters, carousel posts and graphics for stories and reels.
Visual Identity:
With a variety of topics and themes, all the visual materials needed to look related through a visual identity system. All deliverables needed to share the same typefaces, image effects, and rough outlines. The colours and images used could be changed to pair with each event.
Visual Identity Guide
Typeface Pairings
Elements of a Mixer Poster
Colour Palettes
Template for OnDesign Talks
Built and Secondary Materials
Built:
Built is the SDA's annual pop up shop. Another visual identity was created for this event.
Secondary Materials:
In addition to the SDA main activities (mixers, Built and OnDesign Talks), there were also smaller events and media. This includes the City Hall Exhibition which is a prelude to Built, and social media specific content like holidays and fun interviews.
Secondary Materials
City Hall Exhibition Post (Draft Version)
Another visual identity for a summer event that acted as a prelude to Built.
Truth and Reconciliation Post
An example of social media specific content.
Yap Time Logo
The Yap Time logo was used for fun interviews on the SDA's instagram.